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VP Marketing & New Product Development

Company: Sabert
Location: Sayreville
Posted on: June 24, 2022

Job Description:

Pay, benefits and more.Sabert is eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and more.About Sabert:We are a leading global manufacturer of innovative food packaging products and solutions. Our company was founded in 1983 on a single mission: to enhance and advance the way people enjoy food . Today we design, manufacture and distribute a wide spectrum of packaging solutions for food distributors, restaurants & caterers, grocery stores, national food chains and consumer entertaining.
The VP Marketing & New Product Development will direct and lead efforts to support Sabert's growth initiatives. He/she will have a key role in driving Sabert's business through innovative new product development and marketing strategies, tactics and execution that achieve the Company's aggressive volume, profit, and market-share objectives.KEY ACCOUNTABILITIES/OUTCOMES:Business Management

  • Deliver budgeted volume and profit on all products across all channels of business (foodservice, national accounts, supermarkets, and processors) annually.
  • Develop and oversee product marketing plans including strategy and positioning, differentiation, market research, and all aspects of integrated marketing including advertising, public relations, communication, trade journals, brochures, trade shows, etc.
  • Track and monitor the competitive landscape in packaging across all channels, including key competitors, sustainable competitive advantages and core competency identification and exploitation.
  • Lead SKU rationalization process.
  • Oversee new product forecasting, product pricing, market share analysis and product line optimization.Product Development
    • Identify new opportunities by recognizing consumer trends and formulating long-term new product plans and working effectively with NPD to develop and drive innovative new products now in the pipeline and in the future (either marketing-initiated or customer-led initiatives).
    • Screen initial new product request from customers, field sales or marketing.
    • Influence the prioritization of all new product development initiatives (custom products, Sabert new product initiatives, line extensions or break-through products) working with sales, and executive management.
    • Attend regular portfolio review meetings to ensure proper balance in portfolio along with consensus on priorities.
    • Perform regular "post-mortem" evaluations of product launches to ensure constant improvement and refinement of process, resources, and deliverables.
    • Support the efforts to evaluate and enhance key growth technologies for Sabert, including recycling, pulp-based products, films, co-extrusion, printing, and lamination.Sales Support
      • Develop strong relationships with sales. Ensure the development and execution of appropriate marketing plans and programs which support each product line, channel and major customer. Meet with customers periodically to thoroughly understand needs and structure Sabert's value proposition.
      • Provide the sales force with effective marketing support, including sales tools, training, consumer trend information, customer presentations and problem-solving support as well as marketing communications to support sales growth.
      • Oversee all communications initiatives focused on driving growth or improving Sabert's reputation within the industry, including website development and enhancement, public relations activities and social media postings and outreach.Team Leadership & Coordination
        • Build a high performance, productive and cohesive team, both at corporate level and across all project teams. Provide leadership, strategy, and direction to the marketing and NPD organization to build functional expertise and organizational credibility. This includes objective setting, performance management, measuring results, team development and providing clear expectation
        • Actively manage and effect marketing & NPD departments by fostering a positive work environment through open and ongoing communication, hiring, directing, mentoring, and providing feedback to direct reports, and creating an environment that supports ongoing training and development within the department.
        • Assure effective coordination and communication, as needed, to collaborate globally with Sabert China and Sabert Europe.REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
          • Results orientation; high levels of personal initiative, energy and ownership for success
          • Strong business acumen and expertise in strategy creation, product development and marketing principles and concepts
          • Strong team leadership and team facilitation skills; capable of hiring, developing and leading a team to achieve desired organizational objectives
          • Ability to work well across teams and in a matrix organization (especially related to sales staff); understands how to build a service relationship with internal and external customers
          • Good interpersonal and communication skills; ability to work equally well with peers, superiors, and subordinates
          • Understanding of accounting basics including overall P&L, pricing & margin analysis, etc.; strong analytical skills
          • Ability to thrive in a fast-paced environment
          • Strong project management skills; well organized; demonstrated planning skills
          • Demonstrated ability to develop creative business solutions; good judgment and decision-making process
          • Proficient with Microsoft Office applications REQUIRED EDUCATION & EXPERIENCE
            • Bachelor's degree in Marketing, Business or a related field; MBA preferred
            • 15 years of progressively responsible work experience with at least 10 years in a marketing discipline
            • Demonstrated experience in leadership and management
            • Demonstrated track record in product development and successful product launches
            • Experience in project management and team facilitation
            • Experience in data analysis, change management, and process improvement activities
            • Prior sales experience a plus
            • Experience in a global organization a plus

Keywords: Sabert, Sayreville , VP Marketing & New Product Development, Advertising , Sayreville, New Jersey

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