Senior Director, Marketing

Company: B Braun Medical
Location: Bethlehem
Posted on: May 3, 2025

Job Description:

B. Braun Medical, Inc.Company: B. BRAUN MEDICAL (US) INCJob Posting Location: Bethlehem, Pennsylvania, United StatesFunctional Area: MarketingWorking Model: HybridDays of Work: Friday, Thursday, Wednesday, Tuesday, MondayShift: 5X8Relocation Available: YesRequisition ID: 3825B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap and CAPS.Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit Position Summary:

• Lead CAPS 503B commercial performance and strategic programs for the company's key markets. A key focus over the next year is the relaunch and rebranding of CAPS 503B back into the marketplace.
• Develop and implement comprehensive business and marketing plans that create alignment and a clear vision, driving the successful achievement of business objectives.
• Spearhead the development of marketing strategy and tactics and oversee the implementation and control of marketing programs to maintain and increase market share and profits.
• Identify and confirm new products and services for 503B expansion and market share gains.
• Ensure the attainment of organizational goals related to market share, profit, pricing, and revenue.
• Champion effective cross-functional collaboration across all business areas, ensuring alignment with the commercial injectable drug team.
• Orchestrate the development of strategic and tactical business plans, budgets, forecasts, metrics, and key performance indicators to monitor and evaluate results.
• Stay informed about healthcare industry trends, competition, health economics, and customer insights The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time. General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons. Expertise: Knowledge & Skills
  • Requires breadth of professional field and industry knowledge. Ability to integrate critical information andchampion advanced strategies/concepts through the organization. Drives development of advanced technologies,principles and processes.
  • Manages activities of a functional area which has at least 2 departments or major functions through managersand/or experienced employees. Responsible for cost, method, and employee results.
  • Judgement is required in resolving complex problems based on experience
  • Interacts with internal and/or external clients and customers to negotiate and interpret information on projectsand unit operations. May consult with senior management. Expertise: Qualifications -Education/Experience/Training/Etc Required:
    • Bachelor's degree required, Master's degree preferred.
    • 10-15 years related experience, plus a minimum of 5 years management experience and 3 years of B. Braun experience required.
    • Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreement While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds. Responsibilities: Other Duties: The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons. Physical Demands:While performing the duties of this job, the employee is expected to:
      • Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.Lifting, Carrying, Pushing, Pulling and Reaching:
        • Occasionally:Reaching upward and downward, Push/pull, Stand
        • Frequently:Sit
        • Constantly:N/AActivities:
          • Occasionally:Handling, Push/pull, Reaching upward and downward, Seeing - depth perception, color vision, field of vision/peripheral, Standing, Walking
          • Frequently:Hearing - ordinary, fine distinction, loud (hearing protection required), Sitting , Talking - ordinary, loud/quick
          • Constantly:N/AEnvironmental Conditions:
            • Occasionally:N/A
            • Frequently:N/A
            • Constantly:N/A Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
              • Noise Intensity:Moderate
              • Occasionally:Other
              • Frequently:N/A
              • Constantly:Office environment The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate. #DL#LI $181,176 - $258,823The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.It is an essential function of this position for an employee to be present and in-person at the physical site(s) of our customers and potential customers. Many of our customers and potential customers are in clinical settings, including, but not limited to, hospitals, clinics, and other health care clinics (hereinafter, "Healthcare Customers"). Many of our Healthcare Customers require outside vendors like us to present proof that they have certain requisite vaccinations and immunizations, including, but not limited to, vaccinations against COVID-19 and seasonal influenza, before being granted entry into the Healthcare Customers' clinical settings. To gain access to our Healthcare Customers clinical settings, field sales, field service, and other customer facing professionals are required to register with the vendor credentialing organization associated with the Healthcare Customers, complete the Healthcare Customers' required process, and undergo a series of clearances. Vendor credentialing clearances include, but are not limited to, a national criminal background check, drug screening, and immunizations as determined by the vendors, which may include, but are not limited to, Influenza, Hepatitis B Virus, and COVID-19. You must fully comply with the requirements of the Healthcare Customers in your region, including any necessary proof of any vaccination. As such, all individuals in this position assigned to a Healthcare Customer with a COVID-19, Influenza, Hepatitis B Virus, or other vaccination requirement must be fully vaccinated and/or immunized in accordance with the Healthcare Customers' requirements. B. Braun Medical North America Companies complies with the Americans with Disabilities Act (ADA) and applicable laws, and on receipt of an accommodation request will engage in the interactive process to assess possible reasonable accommodation options, if any, consistent with the ADA and applicable law.B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at .Through its "Sharing Expertise" initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.We are an equal opportunity employer. We evaluate applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected characteristic. Know Your Rights: Workplace Discrimination is Illegal, .All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.Please see job descriptionPI267581521

Keywords: B Braun Medical, Sayreville , Senior Director, Marketing, Advertising , Bethlehem, New Jersey