Manager of Digital Marketing

Company: HearingLife
Location: Somerset
Posted on: April 16, 2024

Job Description:

Manager of Digital Marketing







Job Locations



US-NJ-Somerset











Job System ID



2024-20867







# of Openings



1













































































Overview



















**Manager of Digital Marketing Purpose Statement:
To help more people hear better by supporting companywide marketing efforts to grow awareness of HearingLife and contributes to our local marketing campaigns and supports our brand in a manner consistent with HearingLife values.

Position Summary:
HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health and innovation since 1904. HearingLife operates more than 600 hearing care centers across 42 states. We follow a scientific, results-oriented approach to hearing healthcare that is provided by highly skilled and caring professionals. Our vision is to help more people hear better through life-changing hearing health delivered by the best personalized care. This Team Member must uphold the HearingLife Core Values:
- We create trust
- We are team players
- We apply a can-do attitude
- We create innovative solutions

This role is responsible for management of our web properties, UX/UI, CRO and digital design direction throughout our website, and email channels to achieve our leads and appointments a leadership role, you will lead by example in a hands-on manner, and guide the professional development and performance of your team in a fast-paced professional environment. It requires comfort with with multiple deadlines, performance goals, and keeping projects on-track, on-time, and on-target.



























Responsibilities



















- Provide leadership and strategy for all things web-related. Work cross-functionally across local operations, IT, and call center to optimize the website experience for existing customers and prospects.
- Lead design of promotional digital tactics from initiation of project creative brief to development of tactics, approvals, deployment, measurement, and optimization
- Manage & support a small team of CMS developers, prioritize projects & initiatives to best align with business goals.
- Determine the scope of support necessary from other organizational departments such as the IT and global departments to support web programs and establish those relationships.
- Monitoring of user recordings and heatmaps to identify potential user challenges and experience enhancements and implement findings for better user experiences measured by A/B testing and key KPI's including engagement and CRO
- Identify opportunities for A/B testing, execute findings and analyze results to increase engagement as part of the global CRO program. Grow website overall CRO YOY
- Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights. Conduct ad-hoc analysis and reporting as needed.
- Communicate to and with all levels within HearingLife and with our agency partners.
- Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.



























Qualifications



















- Bachelor's degree in Marketing, Communications, Information Technology or a comparable field from an accredited college or university plus a minimum of four years of experience in electronic marketing and management, preferably in destination
- Experience leading a team by anticipating needs and adapting to changing situations; demonstrated ability to work effectively with others, including executive team
- Confident in leading digital projects, strong negotiating skills and analytical acumen.
- Considerable working knowledge of website standards and best practices.
- Fluent in Adobe Creative Suite
- Working knowledge of HTML, CSS, and responsive design
- Firm understanding of front-end development and the ability to speak intelligently with web development teams
- Working knowledge of Google Analytics (GA4)
- Excellent communication, presentation, collaboration, and interpersonal skills
- Sitecore experience a plus, but not required

Some of our Benefits:
- Unwind with Paid Time Off: We value work-life balance. Enjoy company-paid holidays, floating holidays, and more!
- Flexible Work Dynamics: Experience the future of work with numerous hybrid and remote opportunities tailored for the modern professional.
- Comprehensive Health Benefits: Choose from a diverse range of health insurance plans covering medical, dental, vision, and HSA. Your well-being is our priority.
- Invest in Your Future: With our competitive 401(k) Program, your future looks bright.
- Exclusive Discounts & Programs: Get special discounts on our products, including hearing aids, for both family and possibly friends. Plus, take advantage of our Employee and Family Purchase Hearing Aid program.
- Boundless Growth Opportunities:
- DMIT Program: Dive deep into management insights.
- Apprentice Program: Learn from the best in the field.
- Amplify Leadership Program: Get one-on-one guidance and real-world exposure to grow and excel as a Leader.
- A Thriving, Positive Environment: We live our Core Values: We Create Trust, We are Team Players, We Apply a Can-Do Attitude and We Create Innovative S
- Empower Your Ambitions: Education Expense Reimbursement. Keep learning, keep growing!
- Refer & Earn: Know someone perfect for the team? Our Team Member Referral Program rewards you with up to $3500 per hire, depending on the role.
- Protection for the Unexpected: Enjoy peace of mind with our basic life and AD&D insurance, as well as short-term disability insurance.

Come be part of a team where every day brings new challenges, learning, and the opportunity to make a difference. Join us!


We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.





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Keywords: HearingLife, Sayreville , Manager of Digital Marketing, Executive , Somerset, New Jersey