Principal Statistician
Company: Neustar Information Services
Location: New York, NY
Posted on: May 2, 2019
Job Description:
Principal Statistician (New York, NY) Duties: Perform marketing analytics, including marketing/media
mix modeling, predictive analytics and market forecasting. Develop time series models to address the
short-term effects of marketing and the long-term impact on brand and competitive position. Perform practical analytics to
generate actionable market insights to assist clients in identifying better marketing decisions. Estimate market impact
and efficiency, return on investment (ROI), marginal return on investment (MROI), brand equity, profit and market
share. Confirm accuracy and appropriateness of estimates, communicate insights and respond to team-based
feedback with refinements on the generated insights. Develop, implement, document, and support scoring models and
segmentation solutions. Deliver client specific analyses including campaign effectiveness analysis, customer
segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research related to input
and development of decision modeling. Apply SAS and other statistical techniques to various analytical projects,
both internal and external. Leverage internal analytical and data assets to develop new solutions for customer acquisition
and retention, and refine and develop standard databases. Education and Experience: Master’s degree in Statistics, Economics, Econometrics,
Marketing Analytics, or related quantitative field and two (2) years’ experience using SAS to conduct segmentation, profiling
and statistical analysis for marketing analytics, or in the alternative, a Bachelor’s degree in Statistics, Economics,
Econometrics, Marketing Analytics, or related quantitative
field and five (5) years of experience as indicated above. Special Requirements: Also requires demonstrated expertise (DE): utilizing SAS to
import and manipulate data, and develop, estimate and build models; DE applying mathematical and statistical
techniques to provide analytics, segmentation and scoring solutions for clients; DE in marketing analytics, including
marketing/media mix modeling, predictive analytics and market forecasting; DE performing quantitative analysis,
statistics, mathematical analysis, data manipulation, and business analysis; DE applying regression techniques using panel
data and time-series data; DE utilizing statistical software including R, Python and SQL; DE interacting with client
marketing, business and/or data science professionals to gather requirements, develop analytic objectives, and project
scope. For the position listed above, interested candidates may mail
resume: ATTN: HR, Job Code - QIT02, 21575 Ridgetop Circle, Sterling, VA 20166
Keywords: Neustar Information Services, Sayreville , Principal Statistician, Other , New York, NY, New Jersey